Privacy Policy

Effective August 8, 2025

Last updated: August 8, 2025

Privacy Policy

This Privacy Policy explains how Tersho Inc. (d/b/a "Slidely AI") ("Slidely AI," "we," "us") collects, uses, and shares personal data when you: (i) visit www.slidely.ai (the "Site"); (ii) use the Slidely AI PowerPoint add-in (the "Software"); or (iii) otherwise interact with us (together, the "Services").

Scope: This Policy does not apply to third-party services we don't control, including Microsoft's services, accounts, or stores; please review their privacy statements.

Roles: We act as controller for personal data we collect via the Site and direct relationships (see Section A — Controller and Data Protection Officer). When your use of the Software is provisioned by an organization, we generally act as a processor and your organization is the controller; see Section G — Personal Data collected by Slidely AI, IX. Use of Slidely AI's Products, and especially item 5 ("AI-powered features…") for processing context.

Regional notices: Additional disclosures for residents of the EEA/UK and certain US states (e.g., California) appear in Section J — Your rights and Section K — California Privacy Rights.

Children: The Services are not directed to children under 13 (or under 16 in the EEA/UK); see Section I — Children.

AI features: Some features use AI to generate content. We describe what is sent and to whom, and your choices, in Section G — Personal Data collected by Slidely AI → IX. Use of Slidely AI's Products → 5. AI-powered features (slide rewrite, image generation, etc.).

Changes: We may update this Policy from time to time. The "Last updated" date shows the effective date, and we will provide additional notice of material changes as described in Section L — Changes to this Privacy Policy.

A. Controller and Data Protection Officer

Controller. The data controller for your personal data is Tersho Inc. (d/b/a "Slidely AI"), a Delaware corporation, with its registered business address at: 16192 Coastal Hwy, Lewes, DE 19958, USA.

How to contact us. For any questions or requests about this Privacy Policy or our handling of your personal data, contact privacy@slidely.ai

Our Privacy Officer can be reached at privacy@slidely.ai

Where we act as a processor. When your use of the Slidely AI PowerPoint add-in is provisioned by your organization, we generally act as a processor and your organization is the controller. In those cases, please direct data-rights requests to your organization. See Section G — Personal Data collected by Slidely AI and Section IX — Use of Slidely AI's Products for details.

EEA/UK contacts. If you are located in the EEA or the UK, you may contact our EU/UK representative for data-protection matters; see Section B — Representative for Data-Protection Matters for contact details. Until appointment details are posted, please contact us directly at privacy@slidely.ai. You also have the right to lodge a complaint with your local supervisory authority (see Section J — Your rights).

B. Representative for Data-Protection Matters (Art. 27 GDPR / UK GDPR)

If you are located in the EEA or the UK, you may contact us directly at privacy@slidely.ai for data-protection matters. We are in the process of appointing our EU and UK representatives pursuant to Article 27 GDPR and UK GDPR; once appointed, we will update this Section with their contact details and physical addresses. You can also find our controller information in Section A — Controller and Data Protection Officer and information on your rights in Section J — Your rights.

C. International Transfers

We may process your personal data in the United States and in other countries where we or our service providers operate, specifically in the United States and India.

For U.S. vendors that are certified under the EU-US Data-Privacy Framework (DPF) we rely on Art. 45 GDPR adequacy; for all other transfers (including India) we use the Standard Contractual Clauses (and, where applicable, the UK International Data-Transfer Addendum) under Art. 46 GDPR.

Copies of these safeguards are available on request at privacy@slidely.ai

D. Sharing Your Data With Our Affiliate in India

1. Who is the affiliate?

We may transfer and otherwise make available your personal data to Tersho India Private Limited, a wholly-owned subsidiary incorporated in India (registered office: 11-A Panchwati Colony, Near JDA Park, Jaipur, Rajasthan 302019, India)

2. Why do we share data?

Tersho India receives only the information that is strictly necessary to carry out the following business-critical functions for us:

PurposeTypical data elements involvedLegal basis (GDPR*)
Provision, maintenance and improvement of the Websites and cloud Productsuser IDs, log files, configuration data, telemetryArt 6 (1)(b) – contract performance
Hosting, DevOps, cybersecurity monitoring and disaster-recoveryIP addresses, session identifiers, security event logsArt 6 (1)(f) – legitimate interest in secure service
Customer support & professional servicescontact details, ticket content, diagnostic files you choose to uploadArt 6 (1)(b) or (f)
Billing & collectionsname, company, invoice details, payment status (no full card numbers)Art 6 (1)(b) – contract performance
Marketing operations & account-based communications (B2B)business e-mail address, role, usage metrics, marketing preferencesArt 6 (1)(a) – consent (where required) or Art 6 (1)(f) – legitimate interest

* For UK GDPR and other local laws, we rely on the equivalent provisions.

Tersho India may not use your data for its own independent purposes; it acts strictly under our documented instructions and is subject to regular audits.

3. International transfer safeguards

Because India has not been deemed to provide an "adequate" level of protection under EU/UK data-protection law, we have put in place intra-group Data-Transfer and Processing Agreements that:

  • incorporate the European Commission Standard Contractual Clauses (SCCs) 2021/914/EU (Modules 2 & 3) plus the UK Addendum;
  • oblige Tersho India to maintain technical and organisational measures that are materially equivalent to those we apply inside the EEA/UK (encryption in transit and at rest, role-based access, zero-trust network segmentation, regular penetration testing, incident-response plan);
  • require prompt notification of, and cooperation in resolving, any data-breach or supervisory-authority inquiry.
  • Under our intra-group Data Processing Agreement, Tersho India acts as a processor and may process personal data only per our written instructions.

You can request a copy of the relevant SCCs (with commercially sensitive clauses redacted) by contacting us at the details in Section A.

4. Retention & deletion

Data handled by Tersho India is stored only for as long as needed to fulfil the purposes listed above, after which it is deleted or irrevocably anonymised in accordance with our corporate retention schedule (max. 7 years for financial records; shorter operational logs as specified in Section E — Technical & Organisational Security Measures (TOMs) (currently 2-year log retention).

5. Your rights

The transfer does not affect any of your statutory rights. In particular, you retain the right to access, rectify, erase, restrict or object to the processing, and to lodge a complaint with a supervisory authority. If you wish to exercise these rights in relation to data processed by Tersho India, please contact us; we will coordinate the request internally and respond within the applicable legal timeframe. We generally respond within one month (extendable by two months for complex or numerous requests). See Section J — Your rights for details.

E. Technical & Organisational Security Measures (TOMs)

We apply the following controls across the Site and the PowerPoint add-in:

  • Governance & audits. Independently audited SOC 2 Type II program; report available under NDA. Security policies reviewed at least annually.
  • Encryption. TLS in transit; AES-256 at rest. Customer encryption keys managed via a hardened KMS. Application secrets stored in a secrets manager with rotation.
  • Access control. Role-based access; SSO/MFA required for admin access; least-privilege and need-to-know enforced; access reviewed regularly and logged.
  • Logging & monitoring. Centralized logs (auth, admin, system, data access) with alerting; retained per policy (currently 2 years) for security and audit purposes.
  • Secure development. Code reviews; dependency scanning; SAST/DAST on critical paths; change management via pull requests; production and non-production environments are segregated.
  • Vulnerability management. Regular scanning and patching with documented SLAs; critical issues triaged immediately.
  • Independent testing. Annual penetration testing by qualified third parties; executive summary available on request.
  • Data protection. Customer content is logically segregated; least-privilege service identities; outbound egress is restricted and monitored.
  • Device security. Company devices use full-disk encryption, MDM, and EDR; screen-lock and USB restrictions enforced; admin actions are logged.
  • Vendor management. Privacy/security due diligence, DPAs/SCCs (and other transfer safeguards) in place; risk-based onboarding and reviews.
  • Business continuity & disaster recovery. Encrypted backups; tested restore procedures; documented RTO/RPO objectives.
  • Incident response. Playbooks with 24×7 on-call. Supervisory-authority notice within 72 hours where required (GDPR Art. 33) and affected-individual notice without undue delay where required (Art. 34).
  • Training. Mandatory security and privacy training for all personnel on hire and annually thereafter.
  • Data retention & deletion. Retention is limited to the period necessary for the stated purposes and legal obligations; customer content is deleted upon request or contract termination per our data-deletion workflow.

F. Current Sub-processors

We use the following Sub-processors to deliver parts of the Site and PowerPoint add-in. They process limited data only for the purposes described and are bound by contractual and transfer safeguards (see Section C — International Transfers).

  • Vercel — Hosting/CDN for the Site and assets (request metadata, logs, static assets).
  • Supabase (Mumbai region) — Authentication and database services (account/profile data, metadata).
  • AWS S3 — Encrypted file/object storage for uploads/exports (customer content, generated assets).
  • OpenAI; Anthropic; Google AI (Gemini/Vertex); Azure OpenAI — Model inference for AI features (prompts and content you submit to generate outputs). We do not permit providers to use customer content to train their models by default.
  • LangSmith — LLM observability/trace capture (model call metadata and, where enabled, minimal snippets for debugging).
  • PostHog — Product analytics (usage telemetry; consent-respecting).
  • Loops — Transactional and product email delivery (contact details, message metadata).
  • Stripe — Payments (billing details and identifiers; PCI data handled by Stripe).
  • Microsoft 365 — Support and operations communications (support tickets, emails, docs).
  • GitHub — Development and CI/CD tooling (code and build logs; may contain limited operational metadata).

Change notifications. We will provide at least 30 days' notice before adding or replacing a Sub-processor, by email to admin contacts or by updating this Section and our Sub-processor page. If you object on reasonable data-protection grounds, you may do so under the process in our Data Processing Addendum.

Transfers. International transfers to these providers are protected by the safeguards described in Section C (International Transfers).

G. Personal Data collected by Slidely AI

Slidely AI may only collect and process your personal data in accordance with this Privacy Policy. The collection, storage, use and any other form of processing of personal data by Slidely AI occurs exclusively if there is a legal basis allowing this processing. Slidely AI will not sell, transmit, disseminate or else disclose personal data without Your consent or another legal basis.

I. Use of Slidely AI's Websites

1) Account sign-up & authentication

Categories: name, business email, password/SSO identifier, org/workspace details.
Source: you. Purpose: create/administer your account. Legal basis: Art. 6(1)(b).
Recipients: auth/DB providers (see Section F). Retention: life of account + backups per Section E.
Tech: web forms, auth SDK/API, session cookies/localStorage, server logs. Required? Email + password/SSO required. Transfers: see Section C.

2) Contact & support (forms, email, live chat)

Categories: name, email, message content, attachments; chat transcript/metadata.
Source: you. Purpose: respond and provide support. Legal basis: Art. 6(1)(b)/(f).
Recipients: support desk/live-chat provider (Section F). Retention: per support policy (Section E).
Tech: web forms, email, chat widget, server logs. Required? Contact details needed for a response. Transfers: see Section C.

3) Sales/demo requests & meetings

Categories: name, email, role/company; meeting details; recordings/transcripts only with consent.
Source: you. Purpose: schedule demos/manage opportunities. Legal basis: Art. 6(1)(b)/(f); recordings Art. 6(1)(a).
Recipients: scheduling/meeting tools/CRM (Section F). Retention: opportunity lifecycle + legal holds.
Tech: scheduling embeds, email/calendar integrations. Required? Contact details needed to schedule. Transfers: see Section C.

4) Newsletter subscriptions & marketing preferences

Categories: email, subscription status/preferences; engagement (opens/clicks).
Source: you; your device (engagement). Purpose: send newsletters you opt into. Legal basis: Art. 6(1)(a).
Recipients: email service (Section F). Retention: until you unsubscribe + limited logs.
Tech: signup form, email beacons, preference center. Required? No. Transfers: see Section C.

5) Payments & billing

Categories: name, email, billing address, plan/invoice metadata (card details handled by the payment processor).
Source: you; processor returns status tokens. Purpose: process payments/manage invoices. Legal basis: Art. 6(1)(b) and Art. 6(1)(c) for recordkeeping.
Recipients: payment processor (Section F). Retention: per finance/Tax laws (Section E).
Tech: checkout scripts, webhooks, receipt emails. Required? Yes for paid plans. Transfers: see Section C.

6) User-uploaded content via site (files, templates)

Categories: files you upload (.pptx, images), filenames, previews/derivatives (thumbnails, metadata).
Source: you. Purpose: storage/templates/collaboration. Legal basis: Art. 6(1)(b); security Art. 6(1)(f).
Recipients: storage/compute providers (Section F). Retention: until you delete or account ends; backups per Section E.
Tech: upload components, object storage, AV scanning. Required? Only for these features. Transfers: see Section C.

7) Analytics & session replay

Categories: pseudonymous usage events, device/OS/browser, pages viewed; session frames where enabled (never passwords).
Source: your browser/device. Purpose: product analytics/UX improvement. Legal basis: Art. 6(1)(f) or consent where required (EU/UK disabled unless consented).
Recipients: analytics/session-replay provider (Section F). Retention: per analytics policy (Section E).
Tech: first-party cookies/SDK; consent banner. Required? No. Transfers: see Section C.

8) Automatic website data & security

Categories: IP, referrer/UTM, timestamps, error/crash diagnostics; CAPTCHA telemetry.
Source: your device/server/CDN. Purpose: operate/secure the site, prevent abuse. Legal basis: Art. 6(1)(f).
Recipients: hosting/CDN/security tooling (Section F). Retention: logs ~2 years (Section E).
Tech: server/CDN logs, error monitoring SDK, rate-limiting, CAPTCHA. Required? Needed for security. Transfers: see Section C.

9) Social embeds & community interactions

Categories: IP/device data collected by embedded platforms; profile info you choose to share.
Source: your device; the embedded platform. Purpose: display embeds/community features. Legal basis: Art. 6(1)(f) or consent for non-essential trackers.
Recipients: the relevant platform (Section F). Retention: per platform; minimal on our side.
Tech: third-party iframes/SDKs. Required? No. Transfers: see Section C.

10) AI features on the web (if available)

Categories: prompts/inputs you submit; outputs returned (AI-generated content).
Source: you. Purpose: perform the AI feature; history/undo; abuse prevention. Legal basis: Art. 6(1)(b); Art. 6(1)(f) for security.
Recipients: selected AI providers (Section F). Retention: in your workspace; provider short-term logs where applicable.
Tech: AI UI, model API via our servers. Required? Only for AI features. Transfers: see Section C.

11) Licenses & activation

Categories: license key, org/workspace ID, seat assignment, activation status.
Source: you/your org admin. Purpose: validate entitlements/prevent misuse. Legal basis: Art. 6(1)(b)/(f).
Recipients: licensing/DB services (Section F). Retention: account lifecycle + audit logs.
Tech: entitlement API, cookies/localStorage for session state. Required? Yes for licensed features. Transfers: see Section C.

12) Consent & cookie preferences

Categories: consent choices, banner interactions, timestamp, region, GPC signals.
Source: you/your browser. Purpose: honor choices and comply with law. Legal basis: Art. 6(1)(c)/(f).
Recipients: consent-management tool (Section F). Retention: per compliance requirements.
Tech: consent banner/SDK, cookies/localStorage. Required? Needed to store preferences. Transfers: see Section C.

II. Social Media Platforms

We have profiles on the following social media platforms: LinkedIn, Twitter and YouTube.

We process the data (e.g. from commenting, sharing, evaluating) as joint controllers. Information on data processing by the social media platforms, especially details of the processed data, can be found in their privacy policies available on their websites.

We operate our social media profiles in order to present ourselves to the users of these platforms and other interested persons who visit our social media profiles and to communicate with these persons. The processing of users' personal data is based on our legitimate interests in an optimized company and product presentation and marketing purposes under Art. 6 (1)(f) GDPR, unless You have given Your consent.

III. Contact and Communication

For the following processing Slidely AI is responsible:

If You contact us by phone or by email or via a contact form (if provided) we store Your personal data that You submit (e.g. the email-address or phone number, name and contact details and other information that You provide).

If You contact us within an existing contractual relationship or contact us in advance for information about our scope of services or other services, the data and information You provide will be processed for the purpose of processing and answering Your contact request in accordance with Art. 6 (1)(b) GDPR, in any other cases based on our legitimate interests in accordance with Art. 6 (1)(f) GDPR for the purpose of properly answering customer/contact inquiries.

The transmitted data will be stored until the purpose for data storage/processing ceases to exist (e.g., after Your inquiry has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

V. Sales Meetings via Microsoft Teams and their Recording

We use Microsoft Teams for video meetings, especially with potential customers. In this case, Microsoft may receive (i) the display name and email address you use in Teams, (ii) audiovisual content you share during the call, and (iii) basic technical telemetry (device type, IP address, connection quality).

The legal basis is Art. 6 (1)(b) GDPR (contract initiation) and our legitimate interest in sales talks (Art. 6 (1)(f) GDPR). This data is deleted as soon as it is no longer required. To ensure that Microsoft only processes the transferred data in accordance with our instructions and in compliance with the applicable data protection regulations, we have concluded a data processing agreement with Microsoft.

When providing Microsoft Teams, Microsoft may store cookies on users' devices for analysis or settings purposes. We may also record and transcribe Teams meetings with verbal consent. The legal basis is the consent (Art. 6 (1)(a) GDPR). We use the recording for quality assurance by using it to train employees.

VI. Newsletter

As part of sending newsletters, we use tracking technology (e.g. web beacons) to detect whether the email we send has been opened and to measure the success of email marketing campaigns. The legal basis for sending newsletter and using tracking technologies is Art. 6 (1)(a) GDPR possibly Sec. 25 (1) TDDDG.

The newsletter informs You about promotions, offers, helpful tips and features and new functionalities of our software as well as news about our company, our software and other services we offer.

We have engaged Loops to send our newsletter. The newsletter dispatch and evaluation may involve processing of personal data in the USA based on based on Loops' certification under the EU-US Data Privacy Framework. You may withdraw Your consent at any time with effect for the future.

VII. User Account

For the following processing Slidely AI is responsible:

If You choose to purchase the Slidely AI we store Your personal information provided in Your user account. The following data will be stored: name, email-address (company), designation, country, industry, company name and number of employees. The purpose of the processing is to enable You to administer the software. The legal basis of the processing is Art. 6 (1)(b) GDPR.

The data is retained for as long as You continue to be a user of the Slidely AI and for a period of up to 12-months after this. The legal basis for the extended storage is Art. 6 (1)(f) GDPR. We have a legitimate interest storing the data in order to be able to defend ourselves against claims if necessary.

VIII. Use of Slidely AI PowerPoint Add-in

1) Telemetry & Error Reports

Categories: add-in version; Office host/build; OS type; stack traces/runtime state (may incidentally include slide titles or file paths, rarely).
Source: your device/add-in. Purpose: improve stability and fix bugs. Legal basis: Art. 6(1)(b) GDPR (performance of the licence agreement).
Recipients: our API → PostHog (analytics workspace) → restricted Slack channel for engineers (see Section F). Retention: deleted after 2 years from PostHog and Slack.
Tech: crash/telemetry SDK; server API; alerting to Slack. Required? Enabled by default to maintain software quality; to disable, contact privacy@slidely.ai (or use the telemetry opt-out in Local settings if available). Transfers: see Section C.
Note: Processed only for identifying and addressing software errors.

2) Freepik icon library

Categories: your search queries and filters; result thumbnails; the selected image ID for download requests.
Source: you. Purpose: let you embed stock icons/images into PowerPoint. Legal basis: Art. 6(1)(b) GDPR.
Recipients: Freepik Company, S.L. (results + selected image request). We also log your queries on our server for analytics (see 4) Usage Analytics). Retention: minimal on our side per analytics; Freepik processes requests to deliver assets.
Tech: search API calls to Freepik; image fetch by ID. Required? Only for this feature; no Freepik account required. Transfers: see Section C.

3) GUID & licence key

Categories: random GUID generated at first sign-in; licence key; (server) pairing of GUID + licence key in our Supabase DB; local cache of GUID with preferences.
Source: our server (GUID generation) + you/your org (licence). Purpose: recognise the same installation, validate entitlements, prevent misuse. Legal basis: Art. 6(1)(b) GDPR.
Recipients: Supabase (see Section F). Retention: GUID deleted after 30 days from our systems; local cache persists until cleared. No link to machine, presentation, or user identity.
Tech: entitlement API; local configuration cache (not browser web-views). Required? Needed for activation/validation. Transfers: see Section C.

4) Usage analytics

Categories: GUID + licence key (for dedup/attribution), feature/button clicked, timestamp, session duration, screen resolution, host language/locale. No Office profile name, email, or file content.
Source: your device/add-in. Purpose: understand feature usage and improve UX. Legal basis: Art. 6(1)(b) GDPR.
Recipients: our API and PostHog (Section F). Retention: stored on our server and in PostHog for 2 years.
Tech: event SDK → our API → PostHog. Required? Not required to render slides; some diagnostics may be necessary for service reliability. Transfers: see Section C.

5) AI-powered features (slide rewrite, image generation, etc.)

Categories: minimal context needed to perform the feature (e.g., short text excerpt or low-res slide thumbnail) and the AI-generated output.
Source: you. Purpose: provide the AI result you request; protect against abuse. Legal basis: Art. 6(1)(b); security/abuse controls Art. 6(1)(f).
Recipients: designated AI partner(s) (e.g., OpenAI) as listed in Section F. Partners process inputs transiently to return a result; they are not allowed model training on your content by default; partners may retain up to 30 days for abuse prevention
Tech: model API calls routed through our servers; encryption in transit/at rest. Required? Only when you invoke an AI feature. Transfers: see Section C.

6) Locally stored settings

Categories: user preferences (theme), last-used template, telemetry opt-out flag, and similar UI settings.
Source: your device. Purpose: performance and remembering choices. Legal basis: Art. 6(1)(f) (legitimate interests).
Recipients: none (stored locally). Retention: until cleared or app reset.
Tech: local configuration file on the device; the add-in does not use browser web-views, so it does not create cookies or IndexedDB storage. Required? No. Transfers: n/a.

H. Automated Decision-Making & Profiling

Slidely AI does not use your personal data to carry out automated decision-making that produces legal or similarly significant effects, and we do not engage in behavioural profiling for such purposes.

I. Children

Our services are not directed to children under 16 years of age. We do not knowingly collect personal data from children. If you believe that a child has provided us with personal data, please contact us and we will delete it immediately.

J. Your rights

  • You are entitled to obtain from Slidely AI free-of-charge confirmation as to whether or not personal data concerning You is being processed. Where this is the case, You are further entitled to obtain access to the personal data and additional information in accordance with Art. 15 GDPR.
  • In case personal data concerning You is inaccurate or incomplete, You have the right to obtain rectification or completion. In the instances covered by Art. 17 and Art. 18 GDPR, You are entitled to request the erasure or the blocking / restriction of processing of data.
  • You have the right, to object at any time to the processing of personal data relating to You, which is based on Art. 6 (1)(e) or (1)(f) GDPR; this also applies to profiling based on these provisions. We will no longer process Your personal data unless we can prove compelling legitimate reasons for the processing that outweigh Your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
  • Furthermore, You are entitled to request in accordance with art. 20 GDPR the transmission of personal data concerning You and provided by You to You or directly to another data controller.
  • Where processing Your Data is based on Your consent, You have the right to withdraw Your consent at any time, without affecting the lawfulness of processing based on Your consent before its withdrawal.
  • If You consider that the processing of personal data relating to You infringes applicable law, You have the right to lodge a complaint with a supervisory authority. Such complaint will not prejudice any other administrative or judicial remedy. If you believe we have infringed data-protection law you may lodge a complaint with any supervisory authority, in particular in the EEA member state or UK country of your habitual residence or place of work. For example, you may contact the Berlin Commissioner for Data Protection and Freedom of Information (Germany) or the UK Information Commissioner's Office.
  • You also retain the right to complain to the Delaware Attorney General.

K. California Privacy Rights

We do not sell personal information and we do not share personal information for cross-context behavioral advertising. California residents have the rights to know, delete, and correct personal information, and to use an authorised agent. We will not discriminate against you for exercising your rights.

L. Changes to this Privacy Policy

We update the "Last Updated" date when we make changes. For material changes, we will email you. We reserve the right to determine materiality in our reasonable discretion.